Essential allows for two different types of emails to be sent: Scheduled Emails and Campaign Emails.
SCHEDULED EMAILS can be set up and then sent to the customers you choose at a specific time. These can be great to notify your customers of upcoming events, promote items, or just to share general company news. You’ll select who will be receiving this message, whether it be all customers or only those in a specific segment.
The recipients will have provided you their email, such as through a loyalty program or an opt-in list. These emails are commonly used for purposes such as:
- Promoting an upcoming sale
- Sending weekly newsletters
- Making announcements
- Reaching out to all customers at once
- Reaching out to specific guest segments
To create a scheduled email, you can follow the steps here.
CAMPAIGN EMAILS are triggered by a campaign rule. Essentially, these emails are sent automatically when a certain event happens. These emails ONLY send when a campaign rule that you set up fires. They require less steps to create the email itself, but a campaign rule needs to be set up in order for them to reach your guests. These emails follow a purchase or other guest initiated action. The recipients will have provided you their email, such as through a loyalty program or an opt-in list. These emails are commonly used to send:
- Opt-in notifications
- Security Notifications
- Reward or engagement notifications
- Birthday emails