Send channel optimization (SCO) focuses on selecting the most effective communication channel for messaging customers based on their preferences and behaviors. This strategy acknowledges that different customers may prefer to receive communication through various channels such as email, SMS, social media, or mobile push notifications. Send channel optimization aims to…
What are Repetitive Purchase Campaigns? Using a single Repeated Purchase campaign, your brand can set anywhere between 1 and 1,000 frequency programs within a single campaign! This campaign keeps track of multiple customer purchases over time and incentivizes guests to return to buy more and therefore save more. Guests are…
The Attribution Communication Report can be found in the Reporting section of the Next Gen Portal. It allows you to track conversion attribution for email and mobile and understand the impact on sales including revenue, average order value, and average spend. Be sure you have an Account Group selected or…
The Mobile Communication Report can be found in the Reporting section of the Next Gen Portal. It allows you to view mobile performance and filter by time, segment, message, and more to identify top-performing content and areas for improvement. Be sure you have an Account Group selected or applied to…
The Email Communication Report can be found in the Reporting section of the Next Gen Portal. It allows you to view email performance and filter by time, segment, message, and more to identify top-performing content and areas for improvement. Be sure you have an Account Group selected or applied to your…
You can view an Item Recommendations Report for any sent scheduled or campaign emails. We’ll review some examples below of items this report may have. Note that the metrics for this report may vary based on whether the email was scheduled or a campaign email. Accessing In-Line Reporting for Product…
The Marketing SKU Catalog allows you to view and edit the marketing version of the SKU name, description, URL, and image. Marketing SKU fields can be used to define customer-friendly attributes for communications. Within the Marketing SKU Catalog, you can view and edit the marketing version of the SKU name,…
The ML Item Recommendations Report can be found in the Reporting section of the Next Gen Portal. This report lets you view item recommendation metrics at the summary and individual item levels. You can select up to 45 days before the current date or back to your brand’s start date,…
RecommendAI utilizes purchase data to identify items frequently purchased together, making it ideal for identifying specific audiences for targeted promotions, new item launches, and creating combination offers and effective item placement strategies. It is a fully managed machine learning service that goes beyond rigid static rule-based recommendation systems and trains,…
Product recommendations are a great way to entice your customers to make a purchase! With AI Recommendations, With AI Recommendations, our algorithm identifies the items most likely to be purchased based on previous purchase history. Recommendations are live and the model is refreshed weekly. We sample items from their top…