Essential provides users with a wide variety of campaign rules to choose from. Each campaign rule is unique and requires specific steps in order to set it up. The outcome of a campaign rule firing can be as simple as sending your guest an email when they update their profile, or as exciting as sending certain guests a special reward as a thank you for their business.
When setting up a campaign rule, we encourage you to follow the step by step guidelines for that specific rule. Doing so should make setting up a campaign rule a simple task.
Some important things to consider when creating a rule are:
- What am I trying to accomplish by setting up this rule?
- Do I only want to offer this campaign to Loyalty Customers?
- Do I want to reward my customers by using this campaign rule?
- Do I want to provide a Discount Offer, and if so, which type?
- Do I want to also send my guests a campaign email alongside this?
Obviously, there’s a lot to consider!