Availability Note
This metric is only available to brands who utilize Clutch for transaction information.
What is Customer Lifetime Value?
A Customer’s Lifetime Value is the total expected monetary value a customer will provide over their lifetime.
How is Customer Lifetime Value Calculated?
A Customer’s Lifetime Value is calculated by multiplying their Average Order Value by their Average Yearly Transactions by your brand’s Average Customer Lifetime.
How Can I Utilize Customer Lifetime Value?
You can use this metric to keep track of Customer Lifetime Value changes and see how customers may be spending more or less on your brand.
Where Can I View a Customer’s Lifetime Value?
Within the Customer Profile, you can find the Customer Lifetime Value, which is labeled as Expected Lifetime Value. You can find this on their Overview tab and within the Lifetime Spend section. You can read the article here to learn how to navigate to a customer’s profile.
