Send channel optimization (SCO) focuses on selecting the most effective communication channel for messaging customers based on their preferences and behaviors. This strategy acknowledges that different customers may prefer to receive communication through various channels such as email, SMS, social media, or mobile push notifications.
Send channel optimization aims to deliver messages through the channels most likely to resonate with each recipient, increasing the likelihood of engagement and response. For instance, if a customer has shown a preference for receiving updates via SMS, Send Channel Optimization would prioritize sending relevant messages through that channel.
In short, Send Channel Optimization focuses on selecting the most effective communication channel for each individual customer.
When creating certain campaigns, you can select Send Channel Optimization for the delivery method for your notification. This will allow you to send either an email or a mobile message to your guest when this campaign is triggered. What they receive will depend on their preference. If a guest opens emails more than mobile messages, an email will be sent, and vice-versa.
If you choose to utilize Send Channel Optimization, you must choose both campaign email and campaign mobile message options to be sent when configuring a campaign.
When selecting Send Channel Optimization for the delivery method, you must select a Campaign Email and Campaign Mobile Message.