If you want to see where an individual customer is in their lifecycle there are three Life Cycle Segments customers may fall within.
Active Customer: These are customers that have recently made a purchase. Their most recent purchase is in the same timeframe as 80% of their other purchases.
At Risk Customer: These customers are at risk of churning. Their most recent purchase is outside the timeframe of 80% of their other purchases.
Churned Customer: These customers have churned. Their most recent purchase is outside the timeframe of 100% of their other purchases.
You can just follow the steps below to see where a customer may fall within these segments.
1
Finding the Customer Search Section
Look for the Customer Search icon in the left hand navigation and click on it.
2
Search for The Customer
Input customer information and search for the desired customer. When you find them within the results, click on the row to open their profile.
3
Click the Clutch Powered Tab
Click the Clutch Powered tab. This will allow you to view information about what Life Cycle Segment this customer is in.
4
View Segment Information
View segment information. You’ll be able to see what Life Cycle Segment a customer is in, the segment description, and an explanation as to why the customer was placed within that segment.
